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About us-1
About Us

Guangzhou Xinya (Herui) Engineering Machinery Co., Ltd.

Guangzhou Xinya (Herui) Engineering Machinery Co., Ltd. is a global one-stop service industry and trade integrated supplier integrating R&D, production, wholesale, and retail.
The company was established in 1998, possesses over 30 years of industry experience, has a warehouse area exceeding 10,000 square meters, and provides genuine, OEM, and aftermarket parts.
We focus on the production and sales of various core parts for engineering machinery such as excavators, loaders, and mining machinery, and provide processing services for many well-known brands; meanwhile, we can accept various types of non-standard customization services from customers.
We are equipped with a professional foreign trade team, proficient in international trade rules and customs policies of various countries, providing customers with full-process customs clearance, logistics distribution, and after-sales technical support.

  • We have decades of OEM/ODM experience serving global heavy equipment manufacturers.
  • End-to-end quality control from raw materials to final shipment.
  • Developing over 500 custom parts annually (non-standard solutions).
  • 20+ R&D and engineering experts (hydraulic/mechanical/electronic systems).

120+

Countries and Regions

8000+

Parts

2000

Intelligent Manufacturing Workshop

98%

Satisfaction

Brands We Collaborate With

OUR PARTNERS

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Development History

Move forward in exploration and grow in challenges

1998

Inception and Foundation During our early stages, we dedicated ourselves to the R&D and manufacturing of construction machinery. With a primary focus on hydraulic pumps and swing components, we established five advanced production lines, achieving an annual capacity of 100,000 component sets.

1998
2008

Technological Upgrade & Diversification Following significant equipment upgrades and product line expansions, we introduced modern manufacturing technologies. This era marked the creation of a comprehensive product ecosystem, encompassing components for excavators, bulldozers, and loaders.

2008
2018

Quality Excellence & Standardization The company attained ISO9001 Quality Management System certification, aligning our operations with international benchmarks. By implementing end-to-end quality control—from raw material procurement to final delivery—we significantly enhanced our product reliability and performance.

2018
2025

Global Expansion & Market Leadership Driven by our global strategic vision, we have successfully expanded into international markets. Our products are now distributed across more than 100 countries and regions, including Southeast Asia, the Middle East, Europe, and the Americas, with annual sales officially surpassing the 100-million mark.

2025
1998
2008
2018
2025
Meet Our Team

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Alex

Chief Sales Officer (CSO)
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William

Director of Operations
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Michelle

Director of Human Resources
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Lucas

Chief Financial Officer (CFO)
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Sophia

International Salesperson
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Zane

International Salesperson
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Emaily Wang

Company Founder
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Kent

Director of Purchasing
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linda

International Salesperson
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Mia

International Salesperson

Our factory showcase

Factory Display

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Our Certificates

Certificates

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Products
Contacts
WhatsApp
Email